Socialcultural Influences on Consumer Behavior

Sociocultural Influences on Consumer Behavior. Marketing Trey Hampton September 22, 2012 There are lots of influences that take place on what consumers buy, these influences are called sociocultural influences. Sociocultural influences â€Å"involve personal influence, reference groups, family influence, culture, and subculture. †(Kerin, Hartley & Rudelius 108) Out of these categories, personal influence seems to have the biggest influence of all on what people buy. â€Å"A consumer’s purchases are often influenced by the views, opinions, or behaviors of others. (Kerin, Hartley & Rudelius 108) If it works for others, it will work for me is how this influence works. Two types of influences fall under personal influence, opinion leadership, and word of mouth. People seem to buy what they hear is good, rather than taking a shot in the dark and buying something they know nothing about, this is called word of mouth influence. Companies using celebrities to say their product works and is great is an example of opinion leadership. If someone famous uses it, it must be good! A company that uses personal influence to help sell their products is Gaspari Nutrition (www.Gasparinutrition. com). Gaspari nutrition uses big time champion bodybuilders, such as Flex Lewis, in their advertisement saying I use the product so the consumer believes that taking that product will surely give the same results. Also word of mouth plays a part on their success. At the gym they line the shelves with Gaspari products and the person selling them say â€Å"I take this every day, it gives real results. † However, it is common for people that not like their products and they will tell you how they wasted money on something that doesn’t work.All companies will have good and bad influences on their products, but if the product is good it shall overcome the bad and help the company succeed. Influence is everywhere for the good, or for the bad. People get influenced by seeing someone they idol using the product, or simply hearing how good it is by a friend. Influence has always been around and always will be. It’s a powerful thing that makes or breaks companies today. References: Kerin, Roger A. , Hartley, Steven W. , and Rudelius, William. (2011). Marketing The Core. (4th edition). New York McGraw-Hill/Irwin

Miss america speech

Miss America Central Idea: My passion and dream of wanting to be Miss America since I was little. Introduction 1. Getting to know the crowd, story about when I was younger 2. Talk about my performance, how I was miss NM, and how much this means to me now. A. Favorite movie miss congeniality b. Miss NM opportunity came along c. Being famous was my dream as a kid 3. Transition into main body Main body 4. My Performance a. Swimsuit competition/ evening wear b. Question/answer: Interview c. Talent (slinger/rapper) Fancy by Gigs Azalea Featuring Charlie XX 4. Translator Into Idea 2 .What this means to me now a. It's an honor to represent my country as Miss America b. Great to support my platform for raising awareness for Susan G. Keen Foundation Breast Cancer awareness is one of the most important causes of our lifetime c. Show people that a small town girl from new Mexico can do great things in their life. Quote â€Å"Hope is not a dream but a way of making dreams become reality.  "- James Woman 6. Transition into idea 3 7. Miss New Mexico a. Being miss Los Alamos b. Getting to compete In the state level and willing c. Preparing for the MISS America competitionConclusion Thanks to: -judges -fans/people who believed in me -my home town of LA/ the state of NM Special thanks to my parents who believed in me and who gave me some pretty amazing genes which I believe contributed to helping me win. Speech my whole life†¦ But it's still a huge shock so bear with me. Okay. So here I am. I know people always say they've dreamt about this moment since they were a kid or whatever. I seriously did, though. Like, Vie pretended I was giving this speech more times than I can count, except my audience was a bunch of stuffed animals instead of real life audience.Its been my dream to be miss America since I first saw my favorite movie, miss congeniality, when I was little. Then one day the opportunity came along and boom! The next thing I know IM standing here wearing a mi ss NM sash when I hear the hosts voice saying, â€Å"and our new miss America is†¦. Miss new Mexico! † I couldn't have accomplished this without tracing it back to first becoming miss Los Alamos in my home town, to then getting the opportunity to compete at the state level and happening to win. Being miss NM is a huge opportunity I never thought would come along.Getting that chance was an honor and I couldn't have been more excited to experience that amazing opportunity. Im so thankful to everyone who has helped me in this Journey. My vocal coach was a huge inspiration for me and his guidance helped me master my song of choice, Fancy by Gigs Azalea. Vie always enjoyed rapping since I was little so it seemed fit that that's what I would do for my talent. Im also very thankful to my trainer who helped me get my killer swimsuit body and six pack abs for the swimsuit competition where is where I scored most of my points by the way.I would also like to touch on the fact that the question/ answer section was probably my favorite part. A recap for those that don't remember, I was asked about my motivation for being here and my answer was my mom and grandma. I talked about their battle with breast cancer and how that made me realize how much we take for granted. Which brings me into the fact that I am so honored to be here and grateful for this opportunity which will help raise money and awareness for the Susan g conman foundation. Breast Cancer awareness is one of the most important causes of our lifetime right now and means the world to me.Its an amazing feeling to represent my country as the new miss America and this shows how a small town girl from new Mexico can and did accomplish her dream when she put her mind to it. As James Woman said, â€Å"Hope is not a dream but a way of making thanks. The Judges, my fellow contestants who became very close friends ,to my fans, my hometown of la, the state of NM and especially my parents who believed in me and who gave me some pretty amazing genes which I believe contributed to helping me win. You all have given me the chance to live my passion and dream, and I thank you all sincerely from the bottom of my heart.

A. P. J. Abdul Kalam

Avul Pakir Jainulabdeen Abdul Kalam (born 15 October 1931) usually referred to as Dr. A. P. J. Abdul Kalam, is an Indianscientist and administrator who served as the 11th President of India from 2002 to 2007. Kalam was born and raised in Rameswaram, Tamil Nadu, studied physics at the St. Joseph's College, Tiruchirappalli, and aerospace engineering at the Madras Institute of Technology (MIT), Chennai. Before his term as President, he worked as an aerospace engineer with Defence Research and Development Organisation (DRDO) and Indian Space Research Organisation (ISRO). [1] Kalam is popularly known as the Missile Man of India for his work on the development of ballistic missile and launch vehicle technology. [2] He played a pivotal organizational, technical and political role in India's Pokhran-II nuclear tests in 1998, the first since theoriginal nuclear test by India in 1974. Some scientific experts have however called Kalam a man with no authority over nuclear physics but who just carried on the works of Homi J. Bhabha and Vikram Sarabhai. [3] Kalam was elected the President of India in 2002, defeating Lakshmi Sahgal and was supported by both the Indian National Congress and theBharatiya Janata Party, the major political parties of India. He is currently a visiting professor at Indian Institute of Management Shillong, Indian Institute of Management Ahmedabad and Indian Institute of Management Indore, honorary fellow of Indian Institute of Science, Bangalore,[4] Chancellorof the Indian Institute of Space Science and Technology Thiruvananthapuram, a professor of Aerospace Engineering at Anna University (Chennai), JSS University (Mysore) and an adjunct/visiting faculty at many other academic and research institutions across India. Kalam advocated plans to develop India into a developed nation by 2020 in his book India 2020. Books authored by him have received considerable demands in South Korea for the translated versions. [5] He has received several prestigious awards, including the Bharat Ratna, India's highest civilian honour. Kalam is known for his motivational speeches and interaction with the student community in India. [6] He launched his mission for the youth of the nation in 2011 called the What Can I Give Movement with a central theme to defeat corruption in India.

Nursing Emergencies

You are an RN (Registered Nurse), and driving on a parkway. You see an automobile collision with serious injury. Should you stop and perform first aid?Yes, as a registered nurse and as a human being, I am obliged to stop and perform first aid should I see an automobile collision with serious injury. According to the Bureau of Labor Statistics, registered nurses (RNs), regardless of specialty or work setting, perform basic duties that include treating patients, educating patients and the public about various medical conditions, and providing advice and emotional support to patients’ family members. This definition shows that there is also the public included among the responsibilities of registered nurses. Nurses have for many years been awarded the top ranking in opinion polls about which occupations are most trusted by the general public.Some people might opine that nursing duties only relate to clinical settings and they tend to focus only nurse-patient relationship. Duties of the nurse exist only within the parameters of the hospital. Some might even argue that such intervention in roadside emergencies can get a nurse into legal complications. But then, nursing is a profession that the public depend on for support and care especially in emergency situations.Historically, nurses have been associated with emergency responses. In early times, even though nurses were not as much educated and trained as the nurses of today, they offered their nursing services with great dedication and motivation. They were known for their self-sacrificing nature and offering a human touch that says â€Å"I care.† Nursing history is replete with examples of nurses who have knowingly incurred great risk in order to care for those in need of nursing or to contribute to the advancement of health science. In the United States, the Civil War is cited regularly for the role of volunteer nurses and for the stimulus it gave Clara Barton to organize the American Red Cross, wh ich she eventually accomplished in 1881 (Williams, 2003). That humane touch has been characteristic of the nursing profession.The first plank of the Code for Nurses states â€Å"The nurse provides services with respect for human dignity and the uniqueness of the client, unrestricted by considerations of social or economic status, personal attributes, or the nature of health problems.† This central axiom of respect for persons directs the profession (ANA, 1994). The nurse is not at liberty to abandon those in need of nursing care. According to Gebbie and Qureshi (2006), â€Å"The fundamental goal of nursing, to assist individuals to their highest possible level of functioning in the face of health and illness challenges, is never more needed than under emergency conditions†. This means, a registered nurse is obligated to attend to the wounded person in a roadside emergency.According to the Code for Nurses, nurses may morally refuse to participate in care, but only on th e grounds of either client advocacy or moral objection to a specific type of intervention. As applied to nursing, a moral obligation exists for the nurse if the following four criteria are present: The client is at significant risk of harm, loss, or damage if the nurse does not assist; The nurse's intervention or care is directly relevant to preventing harm; The nurse's care will probably prevent harm, loss, or damage to the client;The benefit the client will gain outweighs any harm the nurse might incur and does not present more than an acceptable risk to the nurse (ANA, 2006). In the case of the roadside accident, the victims need to be attended to by a healthcare professional. Prompt medical attention by the RN can make a difference between life and death. Moreover, there is no personal risk. Hence there is a moral obligation on the part of the nurse to attend to the victims.Society has come to rely on nursing and to expect that it will rise to the health demands of virtually any occasion. The only problem registered nurses encounter during such roadside interventions is that they may be forced to take decisions beyond those they are qualified for. But then, they can be protected by the Good Samaritan Doctrine which is a legal principle that prevents a rescuer who has voluntarily helped a victim in distress from being successfully sued for ‘wrongdoing.’ The purpose of this doctrine is to prevent people from refusing to help for fear of legal repercussions if they make mistakes in treatment (Neumann, 2005).The practice of the professional nurse extends beyond the confines of the immediate setting where the nurse practices to the broader environment (AU, 2006). According to a survey of many nurses all respondents claimed to have medical assistance and would do so again, but about half of them would not do so unconditionally. However, no respondent has experienced legal complications from providing medical help though they had â€Å"heard† or â€Å"read† of such cases. Thus, it is the moral obligation of a registered nurse to help any accident victim in an emergency situation.Critique of Journal Article:Gebbie, K., Qureshi, K. in the article titled â€Å"A Historical Challenge: Nurses and Emergencies† (September 30, 2006) reviews the beginning of emergency nursing as a specialty. The authors also discuss the 21st century expectations about nursing during unexpected disaster situations and various nursing roles related to emergency care. The article is detailed and has many links to related articles.The article says that both paid and volunteer nurses have played a huge role historically in fighting epidemics, HIV and AIDS. Later, nurses became known for their wartime services. By the middle 20th century, emergency rooms came into being. Today, emergency care has become a nursing specialty. The authors then point to the growth of the International Committee of the Red Cross and the International Rescue Co mmittee.The role of the nurses in local public health emergencies is highlighted. The authors conclude that nurses have been key players during various emergency situations in the past. In the future, any kind of emergency in the community can impact the public's health and nurses are needed for prevention, surveillance and response of every type.At the end of the 20th century, national thinking about emergency preparedness led to two important developments: identification of the key competencies needed for effective emergency response, and increased attention to planning for and practicing emergency response. The authors point out that it was necessary for nursing to identify the core abilities needed to become a part of an emergency response team and perform well. Therefore the UG nursing curriculum was adapted by the International Nursing Coalition for Mass Casualty Education (INCMCE) to assure communities that their professional nurses were competent to respond when needed.The a rticle includes tables that list the competencies for public health workers, and the currently available emergency response competency sets applicable to nursing and the sources from which these data can be accessed in their entirety. Today, it has been recognized that there needs to be an inter-agency, interdisciplinary response, and that nearly all emergencies have potential health consequences. The authors conclude that nurses will continue to be key players in the local and national level emergency response as we move through the 21st century and that the fundamental goal of nursing, to assist individuals to their highest possible level of functioning in the face of health and illness challenges, is never more needed than under emergency conditions.The article is written in chronological sequence and is highly informative. The authors discuss present day trends in detail in the context of the terrorists attack on the World Trade Center and Hurricane Katrina. The included tables and references prove to be very useful in understanding the competency sets needed for emergency responses. This article underlines the need for competency in emergency response. This means nurses should be given better basic and continuing education and should be trained to meet such emergency situations through hospitals, public health centers, and community drills. Bibliography:Internet Sources:U.S. Department of Labor. Bureau of Labor Statistics: Registered Nurses. Occupational Handbook. http://www.bls.gov/oco/ocos083.htmAU (2006). School of Nursing: Our Philosophy. http://www.nursing.auburn.edu/about-us/our-philosophy.htmlWilliams, Robyn (2003). ABC Radio National Broadcast: The Ethics of Nursing in the Third Reich. Adelaide Institute.Print and Journal Sources:Gebbie, K., Qureshi, K. (September 30, 2006) â€Å"A Historical Challenge: Nurses and Emergencies†OJIN: The Online Journal of Issues in Nursing. Vol. #11 No. #3, Manuscript 1. Available: www.nursingworld.org/ojin/t opic31/tpc31_1.htmANA (1994). Ethics and Human Rights Position Statements. Risk versus Responsibility in Providing Nursing Care. http://www.nursingworld.org/readroom/position/ethics/etrisk.htmANA (2005). Code of Ethics for Nurses with Interpretive Statements. The Center for Ethics and Human Rights. http://www.ana.org/ethics/code/protected_nwcoe303.htmNeumann, Karl (2005). Are you a Good Samaritan. News Share. Nov/Dec 2005. http://www.istm.org/publications/news_share/200512/samaritan.aspx

Comprehensive Assessment of Dementia Essay Example | Topics and Well Written Essays - 1500 words

Comprehensive Assessment of Dementia - Essay Example In order to develop an effective care plan for the patient, the following must be determined about the patient: Presenting Problem The nurse would collect information on the patient’s dementia, including signs and symptoms of the disease. Moreover, the nurse should identify the aspects of the patient’s life that have been affected by dementia (Smith and Buckwalter, 2005). History Information about the events prior to the dementia, and any records that may lead to a clear picture of underlying factors should be collected. For instance, these records would help to point out if the cause of the dementia is a factor that can be controlled or if the situation cannot be reversed (Nhs.uk, 2010). Medical Status This would indicate if the patient has had any prior treatment for the condition, and if the condition has been improving, deteriorating, or has not been affected by the treatment. This would enable the nurse to decide if the patient needs alternative medication or needs to first complete the current regimen. Routine tests like haematology, thyroid function tests, biochemistry tests and serology should be used as indicators of physiological causes and results of the condition. Specific tests like memory assessment should point out the exact condition of the patient based on tests that indicate current body function; these tests include AMTS, MMSC, 3MS, and CASI (Teng and Chui, 2007). Day-to-Day Functioning This analysis helps to determine if the patient needs further supportive care in addition to medication, or medication is enough to get the patient to live independently and productively. For instance, the patient should be assessed for inconsistencies in cognitive function including poor judgment, memory lapses and loss of reasoning capacity (Gleason, 2003). Support A patient needs support from family and friends, religious and community groups, and from social care service institutions. The nurse has to determine if these stakeholders support t he patient as is necessary to aid in the dementia control efforts (Shub and Kunik, 2009). The nurse can then incorporate participation of family and friends in order to accelerate and improve the efficiency and effectiveness of intervention measures. Evidence of Abuse or Neglect The patient should be assessed for any evidence of mistreatment, including identification of the nature of the mistreatment, if possible (Karlawish and Clark, 2003). This is important in that the patient is taken to an environment that does not expose them to abuse or neglect, which may worsen the condition. Detailed Care Plan to Guide Jack’s Care Interventions for patients with dementia are focused on three main pathologies of the condition; they include interventions for cognitive disorders, intervention for non-cognitive disorders, and interventions for emotional disorders. One or a combination of these interventions should be used depending on the condition of the patient. Interventions for Cognit ive Symptoms These are divided into pharmacological and non-pharmacological interventions; depending on the condition of the patient and underlying functions, the latter are the more recommended of these interventions.

Ataraxia Essay Example | Topics and Well Written Essays - 2250 words

Ataraxia - Essay Example It is a difficult state to attain in modern times, as it is almost impossible to be detached from the material world and gain access to philosophical state of mind. Hellenistic philosophy, also called philosophy of Plato recommended that man should be self-sufficient and self-dependent and should rely only on himself for happiness. It is important to find the right balance of mind, deed and outlook so that happiness is not beyond reach to attain ataraxia, imperturbability, which could also be termed as mere 'peace of mind'. "Ataraxia is a spiritual balance, the research of physical and psychical harmony so difficult to achieve by human beings. Ataraxia becomes a state of tension able to open our minds and be receptive towards life experiences" http://www.myspace.com/histrionia Epicurus gave a totally different meaning to ataraxia. This philosopher had given a lot of thought to death, its imminence and relevance in day-to-day life. He thought that without connection and thought of death, every day life takes a queer shape and hence, death is an inescapable truth and the ultimate aim. It is also a total blackout and hence not painful later, and we should avoid physical pain while being alive. And to live without being bothered by physical pain is the pleasure of life. "Since death is a total annihilation that cannot be experienced, in our present lives we need only live a simple life and seek always to avoid physical pain. It is pleasure, understood in this negative sense, that is the highest good for Epicurus. Freedom from mental disturbance. http://www.philosophypages.com/ph/epiu.htm EPICTETUS Epictetus stressed on basic good life of humans. According to him the good life itself is based on ataraxia and if one is conscious of it and controls his own life based on high values as a rational human being should do, he would live in complete happiness. He offered extensive arguments on complete and achievable happiness, based on his amazing understanding of life. "The eudaimonia ('happiness') of those who attain this ideal consists of ataraxia (imperturbability), apatheia (freedom from passion), eupatheiai ('good feelings'), and an awareness of, and capacity to attain, what counts as living as a rational being should. The key to transforming oneself into the Stoic sophos (wise person) is to learn what is 'in one's power', and this is 'the correct use of impressions' (phantasiai), which in outline involves not judging as good or bad anything that appears to one" http://www.iep.utm.edu/e/epictetu.htm He said people have to be motivated and inspired by virtue, act virtuously. According to him, life with right principles is the secret of attaining happiness. Total happiness cannot be achieved without a clear conscience and this cannot come without a guiltless life. Self-satisfaction and the feeling that the individual had taken every decision in life without selfishness, without any personal gain and with total ethical justice is the path that leads to a clear conscience and self-acceptance. He said this is the only way to attain imperturbability. DIOGENES Diogenes argued from an entirely diverse viewpoint. He said marriages should be made null and void and the family should become communal and the responsibility of community and State. He was so advanced for his time that he demanded patriotic citizenship and the citizenship of the world. Diogenes was considered to be

Science Fiction & Fantasy Essay Example | Topics and Well Written Essays - 1500 words

Science Fiction & Fantasy - Essay Example Still others have pointed to Tolkien’s wonderfully descriptive term ‘eucatastrophe’ as a means of both describing the ending of the tale as well as to highlight a theme that runs throughout the novel. Political concepts related to the novel have abounded, including everything from an examination of the relationship of steward/king to kingdom and an analogy drawn between the events of the trilogy and the personalities of Joseph Stalin and the West. While this tendency to analyze the work from such isolated viewpoints reveals a wealth of detailed information, the practice also promotes a sense that that trilogy is little more than a pastiche of fragments. However, each of these elements – religion, environment, ‘eucatastrophe’ and the political question of a king vs. a steward – can be seen to provide an important detail that contributes to the cohesiveness of the work as a whole. The overall Christian concept of original sin and the fall of man, especially as it is emphasized within the Catholic tradition, is first suggested in the greater ability of the race of hobbits to resist the pull of the One Ring over that of the humans, who have presumably already fallen out of the Garden of Eden and therefore have already demonstrated a greater susceptibility to evil. This is primarily shown through the quick seduction of Isildur and then Boromir by the ring versus the slow working of it upon Frodo and even Bilbo. However, the hobbits remain connected, however distantly, with humans and are susceptible to the ring if exposed to it for long periods of time, which is exemplified in the Gollum and traced through the effect seen on even good hobbits such as Bilbo and Frodo Baggins. The idea that mankind has fallen is also illustrated in the near-collapsed state of Gondor, a once-great nation, as well as the sad state of affairs to be found in Rohan. The nations of men are about to collapse